¿Sabiduría y Marketing?

Wisdom 2005 es una recopilación de 105 testimonios breves que Marketing Sherpa pone a disposición de forma gratuita. Una excelente recopilación para aprender y comprender mejor por dónde va el marketing, sin grandes teorías, sino a través de pequeñas pistas, trucos, consejos prácticos, ejemplos, ... En la línea habitual de Marketing Sherpa.
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Selecciono la enseñanza número 65 porque habla de PR y blogs, y así mato dos pájaros de un post:

I learned about how to get amazing search engine placement through a challenge I issued on my blog to the Public Relations Society of America.
Their 2004 World Conference did not include a single workshop on blogging. I used my blog, What’s Next Blog, to chastise them for their shortsightedness and issued a challenge to them to add a blogging workshop. I did that on a Tuesday in October. By Friday, my challenge had traveled the blogosphere worldwide and I had been invited to speak about blogging at the conference. The amazing thing, however, is that within those few days my blog posts hit the top 10 search results for PRSA 2004 Conference. One post said I challenged them and a second said they backed down and invited me to speak.
The power of blogging has been proven by many case studies. But this is the clearest example I’ve seen of the power of blogging to increase SEO rankings. The result was greatly increased traffic to my blog and a well-attended PRSA workshop.
B.L. Ochman, whatsnextonline.com

El amor que Google profesa a los blogs, machaconamente repetido por todos los gurús de marketing, disparará el uso de bitácoras corporativas traídas de la mano de agencias de publicidad, marketing y relaciones públicas, así como de consultoras que venden posicionamiento en buscadores a sus clientes. Tiempo al tiempo.

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